DISCOUNT retailer Lidl is launching its very own cola-themed Christmas truck for the first time.
The supermarket chain is taking the giant 15 tonne lorry on tour, visiting nine locations across Great Britain ahead of Christmas.
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The truck, set to rival Coca-Cola’s own HGV, will stop off at Dundee on November 14 first, before a final stop in Southampton on December 1.
The Freeway Truck will be giving out 2,000 present boxes containing a host of Lidl’s famous “middle aisle” products at the nine locations.
You’ll have to be quick, though, as they are being handed out on a first-come-first-serve basis.
One in 10 of the present boxes will contain a “Golden Ticket” too – a coupon worth £100 that can be redeemed via its Lidl Plus loyalty app.
Customers not signed up to the app can download it for free on to their smartphone via Google Play or the Apple App Store.
It’s worth noting that the £100 voucher coupons can’t be used to buy alcohol, infant formula or gift cards.
Lidl will also be handing out festive food from the lorry, alongside a giant gift box and Lidl van.
The supermarket chain said visitors to the truck can also make a “wish” for something they want this Christmas, with the retailer granting a number of them.
We have asked Lidl what type of middle aisle items will be in the present boxes and what types of “wishes” customers can ask for, and will update this story when we have heard back.
The full list of locations the truck will visit, and the dates it will arrive there are as follows:
- Dundee – November 14
- Harrogate – November 16
- Hull – November 17
- Nottingham – November 21
- Wolverhampton – November 23
- Wrexham – November 24
- Luton – November 28
- Bournemouth – November 30
- Southampton – December 1
The truck will be at the above locations from 12pm to 6pm, with shoppers able to track the route via www.lidl.co.uk/freeway_tour.
Those not so keen on popping down to the Lidl cola truck may be able to visit Coca-Cola‘s lorry that’s set to head out on its own tour.
The iconic red vehicle, which first appeared in a 1995 festive ad, is travelling around towns and cities across Great Britain before Christmas.
The 2024 tour promises to be “bigger and better than ever” and will be set in a magical winter wonderland.
Visitors will be able to take part in festive games and have a spin of a lucky dip which will give them a chance to win Coca-Cola merch.
A food truck will also serve up seasonal food and ice-cold Coca-Cola Zero Sugar drinks.
Locations have not yet been revealed for where the truck is heading, nor the dates it will get there.
However, last year it stopped at Glasgow, Edinburgh, Gateshead, Liverpool and Manchester.
CHRISTMAS AT LIDL
Lidl has already released its Christmas 2024 ad, which tells the story of a little girl who shares her woolly hat with a boy who looks cold.
The supermarket said the central theme of the ad is the magic of sharing.
The clip also features the return of Lidl Toy Banks, which is collecting and distributing more than 100,000 toys donated by customers to children in need this Christmas.
The retailer has also launched a dupe of a £20 Elf on the Shelf selling for just £2.99.
How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.
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