GREGGS has unveiled its first-ever Christmas advert, and it sees celebrity chef Nigella Lawson try the bakery’s festive menu.
The high street giant’s 60-second clip shows Nigella enjoying various items from its upcoming Christmas menu in her kitchen.
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Premiering today across social media channels, it is the first time that Greggs has ever made a Christmas advert.
It is set to an instrumental version of Carol of the Bells – a well-known Christmas carol.
It opens with Nigella returning home to a London townhouse decorated with a traditional Christmas tree decked in Greggs baubles.
In a scene lit by fairy lights, she notes that Christmas is her “favourite time of year” before tucking into a Greggs Festive Bake.
Describing the return of the eagerly anticipated festive favourite, Nigella describes it as a “rapturous riot of flavour” with a “succulent filling”.
The advert parodies Nigella’s famed use of superlatives, which viewers of her popular cooking shows will be familiar with.
The camera then pans over a table filled with Greggs goodies as Nigella narrates the items being showcased.
She describes “sweet mince pies, aromatic gingerbread lattes and gorgeous Christmas baguettes”.
Eagle-eyed viewers will also spot a fan favourite item making an appearance on the festive spread – the Vegan Festive Bake.
The advert confirms that the savoury treat will be returning after customers were left fuming when it was removed from menus last year.
The film ends with Nigella preparing to sip a gingerbread latte while telling viewers: “The Gregg’s Christmas menu is back. Bag some joy.”
Talking about her time filming the advert, Nigella Lawson said: “As a longtime fan of Greggs, and especially their Sausage Rolls, I’m thrilled to be collaborating with them to celebrate the return of the iconic Christmas menu.
“Greggs brings joy wherever and whenever you choose to enjoy it, and I’m delighted to be sharing this with the nation this Christmas”.
Greggs Christmas menu
Fans of Greggs will be delighted to hear that they will get the chance to try the items from the ad when its festive menu launches on Thursday, November 7.
Returning to the menu alongside the much-loved Festive Bake, will be the Christmas Lunch Baguette.
The all-new Festive Flatbread will also be launching alongside a range of hot drinks like the gingerbread latte.
In a move that’s also expected to delight vegans and veggies across the UK, the Vegan Festive Bake is also set to return after a hiatus from the menu last year.
For customers looking for a Christmassy sweet treat, the brand-new Toffee Fudge Muffin and Chocolate and Hazelnut Flavour Doughnut will be making an appearance.
Full list of items on the Greggs festive menu
GREGGS has unveiled its highly anticipated festive menu and the exact date it lands in shops.
Here’s the full list of menu items being added nationwide and the date they will be landing on menus.
- Festive Bake – from £2.00 or as part of the savoury bake deal from £2.85 (458 Calories) – November 7
- Vegan Festive Bake (New and improved Recipe) – £2.00 or as part of the savoury bake deal from £2.85 (412 calories) – November 8
- Christmas Lunch Baguette – from £3.80 or as part of the hot sandwich deal with wedges and any drink, from £4.95 (544 calories) – available now
- Festive Flatbread – from £3.50 or as part of the hot sandwich deal with wedges and any drink, from £4.95 (395 calories) – available now
- Gingerbread Latte – from £2.50 (204 calories) – November 7
- Iced Gingerbread Latte -from £3 (165 calories) – November 7
- Gingerbread Flat White – from £2.50 (124 calories) – November 7
- Mint Mocha – from £2.60 (293 calories) – November 7
- Mint Hot Chocolate – from £2.60 (278 calories) – November 7
- Toffee Fudge Muffin – from £1.50 or as part of the sweet deal with a regular hot drink from £2.85 (367 calories) – November 7
- Chocolate and Hazelnut Flavour Doughnut – from £1.35 or as part of the sweet deal with a regular hot drink from £2.85 (331 calories) – November 7
- Christmas Mini Caramel Shortbread – from £2.15 (95 Calories per shortbread) – available now
Meanwhile, the returning and popular Festive Bake is made up of a crumb topped pastry, filled with pieces of chicken, sage and onion stuffing and sweetcure bacon, covered in a creamy sage and cranberry sauce.
Another new item returning to the menu is the Christmas Lunch Baguette – filled with chicken breast and sage and onion stuffing, with a dash of onion gravy, sweetcure bacon, cheese, finished with a cranberry and onion relish.
The all-new Festive Flatbread will also be launching – a soft and warm flatbread stuffed with sage & onion style chicken mayo, sweetcure bacon and a tangy cranberry and red onion relish.
For those of you with a sweet tooth, give the brand-new Toffee Fudge Muffin and Chocolate and Hazelnut Flavour Doughnut.
The toffee flavour muffin contains toffee pieces and is topped with a swirl of toffee flavour frosting.
While the Chocolate and Hazelnut Flavour Doughnut is packed with a chocolate and hazelnut flavour filling, then topped with white chocolate flavour icing and pieces of honeycomb coated in milk chocolate.
Greggs isn’t just for savoury or sweet snacks, the chain is also adding several hot drinks to its menu.
Making a comeback are the Mint Hot Chocolate and Mint Mocha.
The hot chocolate is a festive twist with delicious mint flavoured syrup, a cream topping and a sprinkle of chocolate to finish.
The Mint Mocha is made with freshly ground espresso, steamed milk, hot chocolate and mint-flavoured syrup with sweetener, finished with whipped cream and chocolate sprinkles.
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How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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