DRAGONS’ Den star Steven Bartlett has given fans a rare look inside his state of the art £150,000 Mercedes van.
The luxury vehicle plays a major part in busy entrepreneur Steven’s logistical plans and is equipped with everything he needs to carry out his work and then some.
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The pricey motor is packed with home comforts, which is just as well given Steven often spends hours at a time on the road.
He said of his trusty Merc: “One of the best investments I made was buying a car – and hiring a full-time driver – and personalising it with everything I need to be productive and to rest.”
Its features include Starlink internet and two further back-up options to keep him online at all times, then there are two TVs, a fridge, coffee machine, a desk, bed Playstation 5, and less glam necessities like plug sockets and cutlery.
All of which comes at an eye-wateringly high cost: £100,000-a-year.
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Despite the expensive maintenance fee, Steven insists it is essential to his continued success.
The multi-millionaire has started to share more and more of his daily routine, having previously admitted he can be prone to burnout by taking on so much.
And it’s easy to see how, with his myriad business and projects.
In just one day this week he spoke at three separate high profile events, conducted numerous video calls, considered multiple proposals, researched and reviewed guests and details surrounding his Diary of a CEO podcast and had two separate workouts as well as much more.
He returned home at 11pm, where he was greeted by his beloved pooch, only to tell fans that there was still plenty of reading to be done on subjects as diverse as US politics, AI and management.
Steven’s achievements certainly haven’t come by accident and his work ethic is something to behold.
In 2021, aged 28, he became the youngest Dragons’ Den investor ever, joining fellow business behemoths Deborah Meaden, Peter Jones, Touker Suleyman and Sara Davies on the programme.
He took the place of Vitabiotics CEO Tej Lalvani, who left the BBC show after four years.
It marked a breakthrough into mainstream celebrity, though Steven was already well established in the business world and a major play in the tech sector.
Steven developed The Social Chain alongside Dominic McGregor as a 22-year-old after dropping out of university.
He helped build the firm into an online powerhouse that was valued in 2021 at $600 million. Though Steven had stepped down as CEO prior to this valuation, he retained a significant number of shares and continued to work for the company advising on strategic matters.
The businessman has also released a book called Happy Sexy Millionaire and his The Diary Of A CEO podcast boasts millions of listeners and attracts globally famous names from a wide variety of fields.
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