JAKE PAUL has launched a new business venture ahead of his controversial clash with Mike Tyson.
The YouTuber-turned-boxer is gearing up to face the former undisputed heavyweight champion in a shock Texas tussle next month.
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But the 27-year-old hasn’t turned off his entrepreneurial brain during fight camp, inking a partnership with beloved American restaurant Dog Haus to help with the “overall strategic vision of the brand.”
During his recent trip to Dog Haus’s Arlington store, Paul said: “I’m all in.
“I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level.
“I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”
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Dog Haus CEO Michael Montagano is delighted to have The Problem Child on board.
He said: ‘“When a once-in-a-generation talent reaches out and says he wants to work with you, you take notice!”
“Our relationship with Jake really has very little to do with his celebrity.
“It’s about his dynamic personality, relentless drive and the fact that he has revolutionized the way we communicate, all of which align perfectly with our brand’s ethos.
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“So this is just the beginning.
“We’re excited to partner with Jake and Nakisa [Bidarian], proven game-changers and promotional geniuses, in taking Dog Haus to an unprecedented level.”
Paul has faced intense criticism for fighting Tyson due to the 31-YEAR age difference between them.
Many believe Tyson, 58, only has a short window in the ten-round affair to pull off a shock upset.
But Paul has warned the fan favourite about being overly aggressive in the early goings of the Dallas dust-up.
He told The Daily Mail: “I mean, it’s just being alert and knowing what to do in that situation.
“I could definitely see him trying to [go for an early KO], but he’ll find out very quickly that I also have a ton of power.
“So doing that with a guy like me isn’t always the smartest thing to do, because I’ll catch one of his shots then counter.”