Brits care almost four times as much about the cost of living as they do about climate change, a new survey has shown.
The figures underline long-held concerns that many cash-squeezed Brits have to prioritise their budgets rather than considering more expensive green electric cars or heat pumps and solar panels.
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While net zero is considered a pressing issue, it still falls far behind Brits’ lists of concerns and after the cost of living, the quality of the NHS, the economy and immigration, according to a survey of 12,000 households by British Gas.
However, threat of climate change is still seen as the fifth most important issue to Brits and even comes above housing, crime, Brexit, welfare spending or terrorism.
Despite the government’s net zero obsession, almost two-thirds of Brits reckon the UK will not hit its targets by 2050.
The survey also revealed that almost half of Brits believe that heating bills should be kept low, even if it means doing so will contribute more to climate change.
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While eight in ten Brits said they would be willing to make changes to their home to tackle climate change, two thirds are put off by the cost of installations and worries that upfront costs won’t actually reduce energy bills.
More than half of the survey respondents said that the current system of grants and subsidies for energy reduction schemes was difficult to understand.