SHOPPERS are racing to get a Home Bargains dupe of a beloved M&S chocolate snack scanning at a cheaper price.
A savvy shopper posted the dupe in the Food Find UK Official Facebook group, where bargain hunters regularly share new items they discover in supermarkets.
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Home Bargain’s new Elkes Temptations is a dupe of M&S’ popular Milk Chocolate Custard Creams.
The knock-off treats are scanning at the popular discount chain’s tills for only £1.99.
This is just over £1 less than the price at which M&S is selling their chocolatey snack.
Home Bargain fans can choose from a Chocolatey Custard Cream or the sought-after Chocolatey Bourbon Creams.
The caption for the post read: “Found these in-home bargains today they are £1.99 bit cheaper than the M&S ones not tried them yet.”
Hundreds of fellow bargain hunters have left likes and left comments expressing their desire to snap up the tasty treats.
One user cried: “I need these.”
“I need to go on the hunt for these,” another wrote.
A third commented: “Need cause the M&S ones are banging.”
“Thanks so much for sharing,” a fourth added.
Last year M&S made a shock change to its bourbons and custard cream biscuits, as fans revealed the new versions taste like another classic chocolate bar.
The high street retail giant launched the new range from its Food brand, prompting people to pile in with reviews on social media.
The new Marks & Spencer offerings included savoury snacks as well as sweets.
Yet the ones that appeared to get the most responses were the custard creams and milk chocolate-coated bourbon-style biscuits.
The company deliberately fashioned their new treats on long-established “customer favourites”, it acknowledged.
The products had names such as Outrageously Chocolatey Chocolate-Coated Custard Creams and Outrageously Chocolatey Chocolate-Coated Bourbons, both priced at £2.50 per pack.
Comments on the official M&S Instagram channel in reply to the new arrivals included “These are insanely good” and “You have absolutely knocked it out of the park”.
Another fan posted: “These are like TimTams on steroids!”
University of Oxford historian Dr Francis Young said: “The words ‘historic’ and ‘breakthrough’ get bandied about a lot, but in the case of chocolate-covered custard creams we could be looking at something that genuinely changes the world for the better.”
And writer Anna Tuckett posted on X, formerly Twitter: “The rumours were true, this is an improvement on standard custard creams.”
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed on flavour and just want to supplant your chocolate cravings, you’ll save by going for supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.