Drinks brand once stocked in Sainsbury’s supermarkets plunges into administration

A POPULAR drinks brand once stocked in Sainsbury’s and Amazon has been plunged administration.

Natural soft drink company Square Root Drinks appointed and administrator on October 3.

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It comes as the website link has been taken down, while stock is unavailable on Amazon.

The announcement was made on X (formally Twitter) by James Beeson, drinks editor at The Grocer.

He said: “Deeply saddened to hear Square Root London has gone into administration.

“I enjoyed my time working for Ed and Robyn – two people who put everything into the brand – tremendously, and owe them a great deal professionally and personally.

“My heart goes out to them both today.”

Square Root made its retail debut in February 2021, launching into Sainsbury’s through the retailer’s Future Brands initiative.

At the time, the company said it was “exciting to be recognised” by the supermarket as a “bold and authentic brand”.

The brand smashed a £250k crowdfunding drive, overfunding by 230 per cent to hit £577,444 from 570 investors in 2021.

Square Root offered a selection of alcohol-free mocktails and natural soft drink flavours, including Ginger Beer, Cola, non-alcoholic gin and tonic, lemonade, and more.

The company was founded in 2012 by Ed Taylor and Robyn Simms in East London.

Administration is when all control of a company is passed to an appointed licensed insolvency practitioner.

It doesn’t necessarily mean the end of the business.

Administration is when all control of a company is passed to an appointed licensed insolvency practitioner.

It doesn’t necessarily mean the end of the business.

But if the administration process can’t rescue the company or find a new owner, this can lead to liquidation.

Liquidation is the process of selling all assets and then dissolving the company completely.

COST OF LIVING PRESSURES

The number of craft breweries in the UK fell from 1,828 at the start of 2023 to 1,815 at the start of the year.

That now stands at 1,748 according to the latest figures up to June from the Society of Independent Brewers and Associates (SIBA).

The SIBA UK Brewery Tracker takes into account all brewery openings and closures to give an accurate picture of the number of active brewing businesses.

Craft breweries have been hit hard by the cost of living crisis and the pandemic.

While many producers pivoted to home deliveries during covid lockdowns, they were then hit by rising costs combined with people reigning ion their spending.

The prices of energy, rents and ingredients have all shot up. They have also faced higher interest rates when borrowing money to grow the business.

SIBA chief executive Andy Slee said when the latest figures on closures were published in July: “Independent brewers are reporting good sales growth and strong consumer demand, yet breweries continue to close.

“For most breweries the challenge is financial pressures from rising costs and market access, as well as lingering Covid debt – something SIBA has strongly lobbied Government for help on.”