PRIME DAY is almost here, and Amazon has slashed its line of Fire TVs in an early-bird treat for Prime members.
Best of all, I reckon, is the discount on the Amazon 55-inch 4-series Fire TV, which has dropped from £549.99 to £329.99.
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Amazon 55-inch 4-series 4K Fire TV ,
£329.99 for Prime members (was £549.99)
Prime Day kicks off next Tuesday (16th July), but there are plenty of exclusive prices drops already available on Amazon’s very own smart devices.
I’ve been covering the 48-hour sale frenzy for some time now, and Amazon often surprises its shoppers with a range of early-bird Prime deals, and this year the crop is particularly good.
Significant price reductions have already hit the popular Fire TV line-up with the sale approaching in just four days.
One standout is the 55-inch 4-series 4K Fire TV, which has dropped from a hefty £549.99 to an enticing £329.99.
The only catch is that you must be a Prime member to take advantage of it, or sign up for the 30-day free trial; well worth it with savings of £220 up for grabs.
The last time I spotted this model on sale was way back on Black Friday when its price dropped dramatically to £149 from the usual £550.
I always advise against shelling out full price for such budget-friendly smart tech. Amazon often throws these unexpected sales, in addition to their regular events in July, October, and Black Friday hustle and bustle.
This 55-inch gem is my favourite, especially with the recent price drop. It’s perfect for 4K viewing and comes with the Alexa Voice Remote, so you can control your TV just by talking to it.
Other sizes within the product line-up are also discounted, including the larger 55-inch model and its smaller counterparts. I have the 32-inch 2-Series myself, perfect for bedroom spaces.
Fire TVs reduced for Prime members:
- Fire TV 32-inch 2-Series,
£249.99£139.99 – buy here - Fire TV 40-inch 2-Series,
£299.99£179.99 – buy here - Fire TV 43-inch 4-series 4K,
£429.99£249.99 – buy here - Fire TV 50-inch 4-series 4K,
£499.99£299.99 – buy here - Fire TV 43-inch Omni QLED,
£549.99£299.99 – buy here - Fire TV 50-inch Omni QLED,
£649.99£379.99 – buy here - Fire TV 55-inch Omni QLED,
£749.99£429.99 – buy here
Customers are certainly impressed by the 55-inch 4-series, with buyer reviews giving it an average 4.4 out of 5 rating.
Describing it as “seriously impressive”, one shopper said: “Whilst this is a budget television, this still delivers an incredible viewing experience. The HDR colours just pop with vibrance and the clarity of images is as sharp as you’d expect from a 4k television.”
Another wrote: “Have to say, well impressed with it… It replaces a 10+-year-old 37-inch LG TV and [I] can notice the quality straight away in the picture, even while just watching Standard Definition TV.”
There have been criticisms about the audio experience on Fire TVs recently, but Amazon has launched a new £100 Fire TV soundbar designed to elevate the entire line-up’s sound quality.
Amazon Fire TV 55-inch 4-series 4K Smart TV
£329.99 for members (was £549.99)
Top 10 deals on Amazon right now
Amazon Prime Day is happening on 16th and 17th July. However, anyone on the hunt for amazing deals is still in luck as there are plent of early Prime Day deals currently available.
*If you click on a link in this boxout we will earn affiliate revenue
- Samsung Galaxy Watch6 Smart Watch, £245, 19% less (was £289) – buy here
- All-new Echo Spot, £49.99, 38% less (was £79.99) – buy here
- Ring Video Doorbell (2nd Gen), £49.99, 50% less (was £99.99) – buy here
- Amazon eero 6 mesh Wi-Fi extender, £64.99, 35% less (was £99.99) – buy here
- Amazon Audible, get two months free – sign up here
- Amazon Music, three months free – sign up here
- Ring Alarm Pack, £169.99, 11% less (was £219.99) – buy here
- Blink Mini Pan-Tilt Camera, £23.99, 16% less (was £39.99) – buy here
- Toshiba 800w 23L Microwave Oven, £74.99, 15% less (was £87.99) – buy here
- Comfort Sunshiny Days Fabric Conditioner 4.8L, £6.64, 26% less (was £9 – buy here
For extra perks and bonuses, you can sign up here for the Amazon Prime 30-day free trial – otherwise, you won’t be able to access the deals.
We’ve rounded up more great offers here:
Follow our Amazon Prime Day live blog for all the latest deals and updates.
I’m no stranger to these Fire TVs and have stacked the swanky Fire TV Omni Series against the 4-Series to help you choose which will serve you best.
And with Sky offering its own voice-controlled smart TVs I’ve compared the Sky Glass to Amazon’s Fire TV Omni.
More exciting deals are on the horizon. Stay updated on the latest and best savings by visiting our Amazon Prime Day deals page.
As touched on, Amazon’s own-brand devices typically see the most significant discounts, and we have them all neatly compiled on our Amazon device deals page.
Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discount codes for top chains including Currys, Argos, AliExpress, Dyson and more.
We’ll keep you updated on the top tech deals during Prime Day and beyond, ensuring you snag the sweetest deals.
Check out our top picks on our shopping tech hub.