DAYS before Prime Day, Amazon has dropped a fresh gadget into their line-up, and I’ve got my eye on it for my Fire TV is in dire need of it.

Amazon’s new Fire TV Soundbar will cost £119.99, but it’s available to pre-order at a discounted cost of £99.99.

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Amazon Fire TV Soundbar, £119.99 £99.99 (intro price)

Amazon kicked off this week with a burst of early-bird Prime Day offers, days before the sale officially kicks off (Tuesday 16th to Wednesday 17th July).

One standout is the Fire TV Soundbar, making its long-awaited debut in the UK following its successful launch across the Pond in the US.

To entice shoppers, it’s up for grabs at that special introductory price.

Being the owner of a 32-inch 2-Series Fire TV myself, it’s piqued my interest – because audio is an issue with this budget-end tellies.

The soundbar comes with dual speakers that promise richer audio, crisper voices, and deeper bass, all neatly tucked into its slim, compact frame just a little over 60cm in size.

While it may not be the latest and greatest in the tech world, it’s straightforward and affordable, true to the no-frills nature of most Amazon gadgets.

I’m particularly keen to see how the three-dimensional surround sound and Dolby Audio shape up, as it promises to enhance the Fire TV’s audio experience, making it more immersive.

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The Fire TV Soundbar launch finally tackles the ongoing issue of audio quality that has been a constant concern among users of Amazon’s Fire TVs.

One user went so far as to describe the Fire TV’s built-in sound as “awful,” adding, “I need to use Bluetooth headphones and change the batteries every few days. Never mind, I was able to pair it with a soundbar that I already had.”

Another echoed this sentiment, saying, “Picture quality and sound are both below par.”

I’m not as harsh a critic: after all, these are designed to be cheap, smart TVs that allow access to a host of streaming possibilities, and they deliver on that promise for me.

If you want premium audio with your television, you’ll need to be prepared several hundred pounds, or even into the four figures.

That said, I splurged £250 on Amazon’s 32-inch Fire TV, and after using it for a while, I have to admit the sound quality leaves much to be desired.

I even moved my TV closer to my bed in a bid to improve the audio clarity.

So, naturally, I’m pleased that Amazon has come out with the Fire TV Soundbar to offer me a budget-friendly audio upgrade.

The special introductory offer is only around for a limited time, it wraps up on July 29 at 9am: the same day the first pre-orders will be shipped out.

In the meantime, there’s plenty to anticipate on Amazon, as the 48-hour Prime sale approaches.

I’ll be closely watching for more Amazon tech deals like this one, ensuring the best deals are featured on our Amazon Device Deals page.

Amazon Fire TV Soundbar, £119.99 £99.99 (intro price)

Prime Day is coming! Here are the deals I predict

Prime Day is just around the corner, meaning it’s prime time to grab an Amazon Kindle at sweet discounts during the 48-hour sale, says Tom Tyers, Freelance Reporter for The Sun.

As ever, Prime members are gearing up for some amazing deals heading their way during this year’s Prime Day sale.

Wondering if the discounts are worth it? Let me assure you, some are worth jumping on, especially when it comes to Amazon’s lineup of Kindle e-readers.

The lineup spans from the straightforward, no-nonsense Kindle to the more premium Scribe, boasting extra features and note-taking capabilities.

I’m no stranger to e-readers, having tested the entry-level Kindle myself, and I’ll tell you: if you’re after a cheap-as-chips pocket library, this is it and it’s a worthy travel companion too.

So while July may be a washout, for those heading for sunnier shores, these gadgets are just what is called for when lounging poolside.

You’ll also find deals on Kindle’s higher-end models, such as the Paperwhite, Scribe, or Oasis, all of which offer handy ambient light settings, sharper displays, and plenty of storage for your favourite reads (I’m all about the whodunits).

I admit, I couldn’t do without the ambient light setting at night when reading on the Scribe, making the Prime Sale an ideal opportunity to score one for much less.

There are just days before the Prime event begins, so for a head start and to snag a deal right away, I’ve broken down the lineup for you.

I’ve put the Kindle and Kindle Paperwhite side by side, comparing the budget-friendly Kindle with its pricier sibling, and also matched the Paperwhite against the Kindle Oasis.

For those eyeing the brand’s tablets, I’ve also scrutinized the Amazon Fire tablet versus the Kindle, with the Fire tablet better placed to entertain the kids.

To set yourself up, you can also sign up for Kindle Unlimited and dive into millions of books and audiobooks, with 2 months free this July.

Be sure to bookmark our Amazon device deals page. It’s your go-to for the best deals, including up to 60% off Blink devices today.

By Tom Tyers

Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discount codes for top chains including Currys, Argos, AliExpress, Dyson and more.

We’re constantly hunting for top tech deals, be that the latest innovations from the likes of Amazon, or big-brand names like Apple.

Check out our top picks on our shopping tech hub.