By Emma Elgee, BBC News, West of England
About 1,000 UK jobs are at risk at Dyson as part of a global restructure.
The firm, best known for the invention of the bag-less vacuum cleaner, made the announcement in response to global markets.
The move would ensure Dyson is “prepared for the future”, CEO Hanno Kirner said, adding it will be supporting those at risk of redundancy.
Dyson has 3,500 UK employees with offices based in Wiltshire, Bristol and London.
Mr Kirner said the company, which has offices in Malmesbury and Hullavington, operates in “increasingly fierce and competitive global markets” and they need to be “entrepreneurial and agile”.
“Decisions which impact close and talented colleagues are always incredibly painful.
“Those whose roles are at risk of redundancy as a result of the proposals will be supported through the process,” Mr Kirner added.
During the coronavirus pandemic, the firm cut 600 jobs in the UK and a further 300 worldwide, saying people were changing how they bought products.