Tubi boasts more than 20,000 movies and TV episodes on-demand at launch, with titles from some of the biggest names in Hollywood including Disney, Lionsgate and NBCUniversal, and Sony Pictures Entertainment.
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The Netflix rival has already had success across the pond with nearly 80million monthly active users.
It comes as telly fans look towards cheaper and free options during the cost of living crisis, which saw paid streaming platforms increase subscription prices.
The free ad-supported scene already has Amazon‘s Freevee and Pluto TV from Paramount.
Tubi is run by Fox Corporation and features a number of smash hits.
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As well as well-known classics, the platform is home to a number of exclusive Tubi Originals.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” said Anjali Sud, CEO of Tubi.
“We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems.
“Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
Tubi says in the coming weeks it’ll be available to UK viewers as a free app on every major smart TV, iOS and Android smartphones, and on the web.
This should include Amazon Fire Sticks, which already has an app in the US.
Here is some of the content you might recognise on offer today:
- The Twilight Saga
- Love and Other Drugs
- The Beguiled
- Girl Lost
- The Crazies
- The Work Wife
- For Colored Girls
- Fun with Dick and Jane
- Bittersweet Monday
- Leap Year
- After The Storm
- Think Like A Man
- Candy Man
- Kill Bill
- Happy Gilmore
- The Internship
- Olympus Has Fallen
- Horrid Henry The Movie
“At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” said David Salmon, EVP and Managing Director of International at Tubi.
“We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
One to watch?
Analysis by Jamie Harris, Assistant Technology and Science Editor
Free is always a welcome word, especially in the ever-more expensive streaming sector.
Not needing to sign-up is even more appealing.
Tubi joins a growing list of free ad-supported platforms.
What makes Tubi stand out is the number of big name releases it has on the list.
The fact it has Tubi Originals too provides something new and different to watch.