Punters who drop their pints of Heineken during the Three Lions’ clash with Slovenia will be able to get a fresh beer for free under the scheme, branded “HeineCare”.
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Fans fearful of getting a soaking from pub-goers can also pick up a booze-themed “Pint-cho” poncho to cover up.
Experts estimate around 11 million pints are dropped by fans every year during big sporting events – enough to fill over two Olympic swimming pools.
The waterproof garments were developed by Amsterdam-based rainwear brand Rainkiss and are said to be beer-resistant.
The pint insurance scheme will be piloted at five pubs in London, Liverpool, Newcastle, Manchester and Leeds tonight.
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Heineken Marketing Manager, Stephanie Dexter said: “For as long as we can remember, Heineken has not only celebrated football fans but also championed the glorious, crisp pint and all its beauty.
“However, when these worlds collide during national tournaments, unfortunately, our beer tends to take the hit – literally.
“Research shows that in the 2018 World Cup, over 100,000 pints were overturned every time England scored.
“And it’s estimated that the UK spills £52m worth of beer every year during major sporting events.
“This year we’re going to be keeping fans of all nations dry, and we’ll be making sure they don’t have to put up with disappointing half or three-quarter pints because of exciting on field antics.
“Of which we sincerely hope there are many”.
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