The special edition choccy treats come in a “Cola Bottle flavour” after a sweet-toothed shopper spotted packs in Asda.
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Posting on the New Foods UK Facebook page, they wrote: “New Cola Bottle Jaffa Cakes review.
“Surprisingly the flavour worked very well, the Cola Bottle taste is spot on!
“We will be stocking up on these!! We got them from Asda.”
The post has already drawn a lot of attention along with more than 200 comments.
One fan wrote: “These are better than the original orange ones, these taste too good. Highly recommend.”
Another said: “Ooh yes will try these!”
While a third added: “’My mouth is watering.”
McVitie’s Jaffa Cakes Cola Bottle flavour will be available in recyclable packs of 10, costing £1.25 per pack, in Asda from June 10.
The flavour will then be rolling out in other UK supermarkets in July and August – including Tesco, Sainsbury’s, Morrisons, Iceland and Co-op.
It marks the first ever non-fruit flavour since the first Jaffa Cake was made in 1927.
And the company will be rolling out the new edition in Jaffa Cakes Bars form too, for a handy way to snack on-the-go.
Adam Woolf, marketing director at McVitie’s, said: “Jaffa Cakes Cola Bottle is certainly one of our more unexpected product launches – stepping away from fruit flavours for the very first time.
“Jaffa Cakes have always stood out from the crowd (and the biscuit aisle), but we really wanted to try something new with this one.
“It’s no doubt going to cause some debate among our Jaffanatics, and we can’t wait to hear what they think.”
Fans have already had the option to chose between raspberry flavour Jaffas as a mix up to the traditional burst of citrus orange.
UK superstores set to stock the chocolate goodie include Tesco, Sainsbury’s, Morrisons, Iceland and Co-op.
Industry giant Tesco is scheduled to roll out the sweet treat from Tuesday, July 23.
Meanwhile, Aldi, Amazon, Poundland, B&M, Spar, and others will start selling the Cola Jaffa Cakes from August and September.
A pack of five bars will cost shoppers £1.80.
And, all McVitie’s Jaffa Cakes boxes are fully recyclable, with the inner film processed by instore collection points available at large supermarkets.
Or, alternatively through McVitie’s partnership with TerraCycle.
It comes as shoppers are racing to nab a tasty McVitie’s bar which fans say is “lush”.
The McVities Gold Billions Wafer bar has made its way back to B&M shop shelves.
This bar has layers of crisp wafer and cream filling which is coated with golden caramel chocolate.
The iconic chocolate bar has been around since 1988 but the retailer has since revamped the bar with the latest “billionaire’s” version.
Plus, the company is giving fans a taste of nostalgia with a new limited-edition snack which is already on shop shelves.
The Iced Gems in a Candy Floss flavour have a playful twist on a classic family favourite.
The miniature crisp, crunchy biscuits are topped with a swirl of fluffy cotton candy sweetness in a playful reinvention of the beloved and classic flavour.
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