The company is making roaming free meaning customers are likely to notice the benefit in their boosted bank accounts.
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Simon Groves, director of brand and marketing at Virgin Media O2, said: “We all know that holiday feeling of touching down ready to relax, but imagine the feeling of facing fees just for using your phone while you’re away.”
It follows the success of O2’s ‘Don’t Get Burnt’ activity, which began at the beginning of May.
It was started to help holidaymakers avoid getting burnt by roaming fees, according to Birmingham Live.
Simon added: “That’s why we are proud to offer our customers inclusive EU roaming at no extra cost in 49 European destinations. So, whether it’s snapping the scenery, making memories with family or navigating around town, our customers have one less thing to worry about.”
Thinking that people are more attentive to their phones than they are sun protection, O2 merged smartphones with sunscreen to create a handy mobile accessory, “Sun Case”.
The case features a top up supply of sunscreen for quick and easy application.
All O2 airtime plans come with inclusive EU roaming as standard, up to 25GB.
David Masterman, deputy executive creative director at VCCP, explained: “We’re all petrified of roaming charges; the thought of coming home from holiday and being greeted with a bill so eye-watering that you have to mortgage the cat.”
“This film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customers.”
And this isn’t the only great deal on offer at the moment as Jet2 customers planning their next break away in 2024 will be able to shop holiday deals with savings of up to £240 with our Sun Vouchers code.
Whether you’re planning a relaxing vacation away with friends or you’ll be soaking up the sun on a fun family holiday, in the Jet2 Holidays Summer 2024 Family Getaways sale* you will be able to find deals to your dream destination for less.
The discount of up to £240 is available on holidays booked to take place between June and October 2024 using our Sun Vouchers deal, which ends on 31 August, 2024.
To redeem this huge offer, head to the Sun Vouchers Jet2 Holidays page and click on the “Get Voucher” button to claim the deal.
You will then be able to head to myJet2 to book your holiday and claim the offer, which is valid for both new and returning Jet2 customers.
Plus if it’s your first time signing up for myJet2, you’ll save 10pp on your first booking, and many summer holiday packages can be booked with a deposit from as little as £60pp.
Whether you’ll be tanning in Turkey or sun-soaked in Cyprus – your next adventure is just a few clicks away.