Rather than getting their waterproofs out, fashionistas are racing to Primark after finding the bag of the season for under £20.
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If you’ve been on TikTok this week, you’ve probably seen the viral beaded handbags from Primark.
Coming in a range of summery designs, it’s not hard to see why Primark fans are obsessed with the new collection.
From stunning blue and white patterns to pink paisley, there is something for every holiday wardrobe.
However, one design has caught our eye.
Not only does the retailer’s latest design feature a summery blue and white check, it even has delicately beaded cherries on top.
While you might be tempted to save the fashion find for your holidays, the magnetic closure means you can still use it as an everyday purse.
Taking inspiration from designers like Fendi and Prada, it has a similar baguette shape – which is perfect for adding a bold pop to everyday outfits.
Primark’s website even says this in the product description, urging shoppers to ‘add some pizzazz’ to their outfits with the beaded bag.
After spotting the holiday handbag in store, fashionista Ellie Finnis could wait to wear hers out and dubbed it ‘Primark’s bets beaded bag yet’.
Sharing the small purse in a now viral video, she gushed: “Can’t get over this one.”
Almost immediately her video went viral on TikTok and so far, 122,000 people have seen the stunning summer bag.
In the comments, others also raved about the summery bag saying that it gave ‘Mamma Mia’ vibes.
One shopper even gushed: “OMG Primark are slaying with these bags.”
“Stop it! I need that,” added another, who’d fallen for the fast fashion design.
“It’s giving Mamma Mia,” commented a third, with a fourth saying: “Need it, so gorgeous.”
Others even tagged their friends and begged them to keep an eye out for the bag in their local Primark.
Despite the handbags only just hitting shelves, they are already disappearing quickly – especially as the bag cost £16 only.
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If you do miss out on these stunning handbags, don’t despair as Primark have a similar stunning beaded shoulder bag for the same price.
Featuring faux pearls and delicate yellow beads, the bag comes in a stunning ivory colour which shimmers in the light.
Even the strap is carefully embroidered with tiny pearlescent beads, making it perfect for your next beach getaway.
Well, that is our summer wardrobe sorted… now we just need the warmer weather.
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Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.