How much money would be distributed as part of those revenue sharing arrangements? When would the payments start? Which athletes would benefit the most?
On Tuesday evening, UCLA became one of the first schools to provide some specifics. The school’s athletic department revealed it expected to participate in revenue sharing with its athletes beginning in August 2025. Furthermore, UCLA said the revenue cap of 22% could amount to distributions totaling $20 million to $22 million per year among its more than 600 athletes.
“It’s a new era in collegiate athletics,” a UCLA athletic department spokesperson said in a statement. “We embrace this transformation for what it means for our student-athletes: the opportunity to receive direct NIL payments and revenue sharing. Our goals are to support and develop our student-athletes, compete at the highest level and maintain fiscal sustainability.”
Specific breakdowns regarding payments were not made available. It’s unknown if athletes in the primary revenue sports — football and men’s basketball — will receive a bigger share than athletes who compete in Olympic sports. Also, it’s unclear how Title IX laws will factor into the revenue distribution with respect to any discrepancies between men’s and women’s sports.
“With finite resources, an investment in revenue sharing will greatly alter our financial outlook, and we anticipate important discussions with campus leadership around equity, who will receive these new benefits, and how we remain both competitive and fiscally sustainable,” the UCLA spokesperson said. “Our student-athletes and their holistic development remain at the core of everything we do, and we will continue to support and develop them while investing in priority areas of academics, nutrition and mental health resources.”
UCLA’s athletic department was already on tenuous financial footing. The Bruins have run up $167.7 million in debt since the 2019 fiscal year and recently were ordered by the University of California regents to pay $10 million per year in athletic support payments to sister school California. That’s on top of the $10.32 million per year that UCLA has committed to spending on enhanced nutrition, mental health and academic tutoring and increased chartered flights as part of its move to the Big Ten Conference.
Those expenses are expected to be offset by increased revenue from that transition; the Bruins are expected to receive at least $60 million a year in media-rights revenue from the Big Ten, a figure that dwarfs what the school would have made by remaining in the Pac-12.
In another major development, UCLA is soon expected to announce a new chancellor after the retirement of Gene Block. Whoever takes over will inherit a sports landscape that looks nothing like the one that preceded it.