The Towie star has delightfully declared she’s become “a CEO at 23” with the launch of her clothing brand, BEMEÈ by ERW.
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The first collection was dropped on Instagram this weekend, with outfits including a silver disco-inspired top and trouser co-ord, a daisy mini-dress and a green silver dress perfect for a night out.
However, while many fans congratulated her on the venture, and agreed they like the clothes, they were taken aback by the hefty price tags they come with.
Taking to Instagram, one wrote: “The prices are outrageous!!!! She wants £120 for this outfit lol” next to the silver palazzo disco trousers and top, which looked like a large bow across the chest.
“They seem like beautiful clothes but how you can say these are affordable,” said another. “Just goes to show you have lost grip of the current situation we are in. 45 pounds for a top? I don’t even think zara charge that.”
“Jesus Christ just looked at the prices! A pair of trousers 75 pound?! That makes one of the outfits over 100 pound! 🙈 insane,” added an agitated third.
“Lovely bits but definitely not affordable,” said a fourth.
However, while many doubted her, Ella had friends and other fans to back her up.
Towie co-star Freddie Bentley told her: “So proud of you becoming a CEO” while Dani Imbert wrote: “Love😍😍😍😍”
“Beautiful collection , 💜💞 💜💞” said a third.
“Awk congratulations on your new business venture @bemee_erw collection ella rae wise your my favourite on towie,” added a fourth.
The star’s new business launch comes amid a turbulent time in her love life, with a new romance blossoming with co-star Dan Edgar.
Dan and Ella only got together during the recent Towie cast trip to Bali, where they couldn’t keep their hands off each other.
The romance followed Dan’s messy and emotional split from Amber Turner, who awkwardly was also on the trip.
But things got complicated when Dan reportedly got together with another ex of his, Hannah, whom he first met weeks after he and Amber Turner ended their six-year relationship in 2023, while Ella Rae was out of town.
A source told The Sun: “Things were going really well [with Hannah] and he even told her he loved her – but he said he wasn’t ready for anything serious.
“Next thing he is in Bali for Towie filming and is getting with Ella.”
“Hannah was obviously really shocked, but she just didn’t want the drama to decide to wash her hands of him,” they added.
“But they ended up getting together again when Ella was out of town in Dubai.”
Upon returning to Essex, Ella discovered Dan had been seeing Hannah and was far from impressed.
Our insider continued: “Ella ended up finding out what happened between Dan and Hannah and was furious.
“She confronted Hannah about it and called her embarrassing as well as some other choice words.
“It got pretty nasty but was really was the last straw for Hannah. Ella seems to have forgiven him for now.”
A rep for Dan told The Sun: “There is no issue between Dan and Ella, they both speak regularly, but are very much still single.”
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