The hires are further illustration of the reelection campaign staffing up in haste after spending the fall and early winter with a relatively small footprint. They also provide an indication of the states the campaign is prioritizing.

In particular, Mounce’s elevation to political director underscores the central role that Nevada — and Latino voters, who make up about 20 percent of the state’s electorate — will play in Biden’s reelection effort.

Latino voters are expected to make up a larger percentage of eligible U.S. voters this election year compared to 2020. According to an analysis by the
Pew Research Center, 36.2 million are eligible to vote this year, up from 32.3 million in 2020 — an 14 percent increase.

But the Biden campaign has its work cut out. Polls show that Latino voters have slowly been drifting away from the party and towards Republicans. Biden
won Hispanic voters by 21 points in 2020 — 59 percent to 38 percent — which was down significantly from Clinton’s 38-point advantage over Donald Trump in 2016.

Mounce’s move is also the latest sign that the Biden campaign is rounding out its team as it gears up for what is all but certain to be a tough rematch against Trump. Top White House advisers Jen O’Malley Dillon and Mike Donilon left the West Wing to
join the campaign earlier this year and the campaign has made a number of other
recent hires to its national staff.