The former six-weight world champion is no stranger to some questionable social media antics, posting many an overexcited video of himself to Instagram.
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But his recent post on the photo-sharing website baffled the Mexican-American’s one million followers.
On Tuesday, the 51-year-old shared a photo of himself ironing completely naked to promote an upcoming reality TV series.
And De La Hoya‘s modesty was barely covered by the white shirt he was happily ironing.
His accompanying caption read: “Reality show coming soon.”
Scores of the boxing icon’s followers were quick to comment, with one saying: “Osca, WTF are u doin’?
Another said: “Midlife crisis.”
And another said: “Time for him to grow up.”
One remarked: “Midlife crisis hitting hard!”
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Another chimed in: “I see that your living life which is good, but doing something like this at your age.
“Come on gotta be more mature. Especially for your loved ones out there.”
De La Hoya’s post spread like wildfire on Instagram and on X, much to the delight of his girlfriend Holly Sonders.
The former golfer, sports broadcaster and model commented: “100k views on this in 4 minutes? I think our show will do pretty well.”
De La Hoya retired from boxing in 2008 after a brutal beatdown at the hands of fellow boxing great Manny Pacquiao.
But he came out of retirement in 2020 to throw down with former UFC light-heavyweight champion Vitor Belfort.
A bout of Covid, however, scuppered the fight as De La Hoya – who admitted to being hit too many times in sparring – ended up being hospitalised.
During an appearance on The MMA Hour, he said: “I’m done, “Like I said, everything happens for a reason.
“And I’m actually glad I didn’t come back.
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“I think my ego got a little bit of me as a fighter, because being in the ring, to me, is my safe zone.
“Boxing, the ring, it’s everything to me. Nobody can touch me in there, I feel safe.
“So, the fact that I wanted to get in the ring and train and feel that adrenaline, it kind of took over me mentally.
“I believed that I can really do this, and that’s obviously the nemesis of a fighter: when your mind tells you you can do it, but your body is just not responding.
“It’s a love-hate relationship that I have with boxing, but everything happens for a reason.
“I got Covid really bad, I’m glad I survived it, and here we are.
“I’m not going to come back any time soon, that’s for sure.”
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