Pepsi reckons that Zero Sugar “never tasted so good”.

5

5

Do the dishes with “4x less scrubbing” with the latest Fairy Max Power.

And don’t get me started on how quickly Apple tells you the iPhone you’ve just bought for a fortune is out of date.

Because they’ve made a new one with a better camera.

But the biggest offenders are the car companies.

There’s always a “new and improved” model coming out with a fresh paint job and a more efficient engine.

But in the case of McLaren, for once it is true.

The 750S replaces the 720S, a car that was widely regarded as the benchmark supercar.

But it wasn’t perfect.

It cost £220k yet didn’t have Apple CarPlay. Whereas a £15k Dacia Sandero did.

Not only does this 750S link to your phone properly, every inch of this car has been fine-tuned and finessed to make it even more satisfying.

It’s lighter, louder, faster.

There’s more aero, more grip and more drama.

Real magic

Even the nose-lift suspension system — to avoid bruising the front end going over bumps in the road — works twice as fast.

And we all know that will be used most day to day. Like Apple CarPlay.

Now let’s get down to the nitty gritty.

You won’t find any hybrid assistance here.

This is a glorious mid-engined supercar mixed with radical aero from a 765LT and bigger brakes from a Senna.

It needs them.

The 4-litre twin-turbo V8 sends 750hp to the rears, hence the name 750S.

The mind-bending performance stats — see the key facts — tell you not much will outgun it.

As well as that extra 30hp, the 750S is 30kg lighter than a 720S, which is no easy task given that lightness is king at McLaren.

As an example of the forensic detail engineers go into, the central-exit stainless steel exhaust is 2.2kg lighter — and sounds so so good.

The active rear wing is 1.6kg lighter yet has 20 per cent more surface area.

The front track is 6mm wider.

The suspension is three per cent softer at the front, four per cent stiffer at the rear.

The steering rack is quicker.

All tiny details that add up.

I’ve been fortunate enough to test a lot of dreamy cars doing this job and I have to say the 750S is a mega bit of kit.

Fast, clearly.

But it’s the balance and almost telepathic steering that impresses most.

That’s the real magic. And those sticky brakes.

Ignition cut gearshifts and rev-limit downshifts make the average driver feel like Lando Norris.

The cabin is a masterpiece of design with rocker switches either side of the driver’s display for handling and powertrain controls — it’s a set-up first seen in the Artura.

The new “Speedy Kiwi” button stores your favourite settings.

Everything about this car is next-level.

Want one?

You’ll have to wait 18 months because they’re sold out.

As one McLaren bod told me: “The 750S represents everything McLaren does best.”

Until the next version comes out.

5

5

5