But girls with G-cup boobs aren’t impressed and are demanding answers from the fashion giant.
The Lace Non-Padded Lingerie Set is just £7, and comes complete with a mesh bra and G-string.
The pieces are intricately embroidered with bows and candy cane-like arches, with adjustable straps and a subtle plunge front.
Primark bosses described it as an “instant pick me up beneath your everyday clothing”.
And while the design goes up to an E-cup, women sporting G-cup boobs are unimpressed they won’t be able to get their hands on one.
Primark’s social media team shared the set on its Instagram page, calling it the “sweetest set”.
Bustier girls were quick to share their disappointment in the comments.
“Cries in G-cup,” one woman commented.
“Why are the cute bras in Primark not catered for larger bust ladies?” another questioned.
“It’s unacceptable.”
“In the tiny sizes, I’m sure,” a third said.
“Wanna make them for all? Would be nice!”
Other shoppers moaned that Primark never “brings out cute bras in big sizes” and begged the retailer to start increasing its lingerie size remit.
The biggest size available for similar sets on its website is 36E.
The fast fashion giant’s team responded to some queries about the set being available in bigger sizes – and they didn’t totally rule it out.
They encouraged shoppers to check the company’s “new stock checker”, saying that it “is updated frequently, so please keep checking back”.
“Literally cannot stress how much I need this,” one shopper gushed.
“It’s so cute for Christmas time.”