He went from toiling as a plumber in suburban Toledo, Ohio, to life as a media sensation when he asked Obama about his tax plan during a campaign stop.

Their exchange and Obama’s response that he wanted to “spread the wealth around” aired often on cable news. Days later, Obama’s Republican opponent, Sen. John McCain, repeatedly cited “Joe the Plumber” in a presidential debate.

Wurzelbacher went on to campaign with McCain and his running mate, Alaska Gov. Sarah Palin, but he later criticized McCain in his book and said he did not want him as the GOP presidential nominee.

His sudden fame turned him into a sought-after voice for many anti-establishment conservatives, and he traveled the country speaking at tea party rallies and conservative gatherings.

He also wrote a book and worked with a veterans organization that provided outdoor programs for wounded soldiers.

In 2012, he made a bid for a U.S. House seat in Ohio, but he lost in a landslide to Democrat Marcy Kaptur in a district heavily tilted toward Democrats.

Republicans had recruited him to run and thought his fame would help bring in enough money to mount a serious challenge. But he drew criticism during the campaign for suggesting that the United States should build a fence at the Mexico border and “start shooting” at immigrants suspected of entering the country illegally.

Wurzelbacher returned to working as a plumber after he gave up on politics, his family said.

Funeral arrangements were pending. Survivors include his wife, Katie, and four children.