Tue. Nov 5th, 2024
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Universities Australia (UA) has been grilled by senators over why a $1.5 million anti-sexual violence campaign funded by taxpayers never eventuated.

Instead, a 46-page good practice report was produced for “primary prevention practitioners”.

The body representing Australia’s 39 universities was questioned at the final hearing for the Senate inquiry into consent laws today, after twice declining to appear.

Over the weekend journalist, Kristine Ziwica revealed the original campaign was stymied by a small group of vice-chancellors who objected to the campaign as “too explicit”.

UA rejects that, insisting the campaign that was developed wouldn’t have had enough cut through.

Girl standing with her back to the camera, wearing a backpack.
Two hundred and seventy-five students are sexually assaulted in Australian universities every week.(Supplied: Tim Gouw)

Campaign replaced with ‘good practice’ report

In 2021 UA received $1.5 million from the then Coalition government to deliver an anti-sexual violence campaign targeting students, after pitching the idea to the Commonwealth.

The proposal and the campaign itself were co-designed with students and based on expert advice.

On Tuesday, a Department of Social Services official said UA approached them in 2022 to say they would not go ahead with the campaign.

“Universities Australia advised the department that the campaign as developed was not viable to be rolled out and so Universities Australia was not keen to proceed,” the department’s Lara Purdy said.

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Ms Purdy said the department did not think that was acceptable “given the prevalence of violence on campus”, and the two agreed to develop a 46-page good practice guide, launched earlier this month.

When asked why the department didn’t ask for its money back, Ms Purdy said UA had already spent some of the money on third parties to deliver the campaign which never happened.

This morning, UA chief executive Catriona Jackson said focus group testing showed the initially planned campaign would not have enough cut through.

She said the good practice report would be accompanied by communities of practice workshop, and she was proud of the work UA had done.

“It doesn’t mean we’ve done everything right, it does mean we’re determined to continue our efforts.”

Ms Jackson would not be drawn on the number of vice-chancellors who did not want the campaign to go ahead, saying the decision was reinforced by findings from later focus group testing.

What was the replacement?

Primary prevention is focused on stopping sexual harassment and assault before they occur and is an essential element of stopping sexual violence.

Included in the report are sections on “the importance of listening to the student’s voice” and examples of good practice in tackling sexual violence in tertiary education.

In that section, the first case study included as an example of good practice is of an ANU program that was criticised by students as not being fit for purpose.

The ANU sexual violence prevention toolkit was released in 2022, three years after the university’s sexual violence prevention strategy was described by students as a positive vision that lacked a practical action plan.

The good practice guide draws significantly on pre-existing resources from respected primary violence prevention organisation Our Watch, Rainbow Health Australia, the National Plan to End Violence Against Women and Children along with the Tertiary Education Quality and Standards Agency’s good practice note.

“Our guide is fundamentally different but needs to be underpinned with the best evidence we have,” Ms Jackson said.

“We’ve provided a very detailed, very practical hands-on guide.”



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