Former Towie star Sam, 32, is currently in Tenerife with her brood and has given fans a sneak peek of their trip on social media.
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But after posting a sweet clip of her children Paul, seven, Rosie, five, and 13-month-old Edward sitting up in bed, along with some snaps taken while out and about, Sam has fallen victim to critics.
The mum-of-three has been accused of failing to protect her children from the Spanish sun because of how tanned their skin looks.
Commenting on Sam’s holiday posts, one follower remarked: “They are beautiful children, but they shouldn’t be tanned. Factor 50! Protect their skin!”
Another puzzled fan asked: “What do you use to protect the babies’ skin from damage but also allows for tanning? My son’s SPF 50 means he’s so pale…”
A third wrote: “Wow babies with a tan like that eeek! X.”
And a fourth chimed in: “The kids should be wearing factor 50.”
Someone even questioned whether it was Sam’s photo editing skills that made her children look tanned, writing: “Why all the filters to make everyone look darker?”
Sam shares her children with her long-term partner Paul Knightley, 38.
The family have been lapping up the Spanish sun for the past few days and enjoyed delicious dinners and trips to the pool.
However, it appears the fivesome are feeling rather tired.
Alongside her video of her three children in bed, Sam admitted: “Even though us parents may of not had the best nights sleep, when you wake up to these smiles everyday it’s worth it.”
Sharing the ups and downs of her family life with the public means Sam has experienced her fair share of mum-shaming in the past.
Just two months ago, the former Mummy Diaries star admitted she had been told off in public about her son Edward’s behaviour on a long-haul flight.
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