Under the change, stories from the Athletic, which the New York Times purchased in Jan. 2022 for $550 million, will be fully integrated into the newspaper’s operation, providing content to the print newspaper. Online access to the Athletic is already available to New York Times digital subscribers.
The Times says the Athletic has 400 journalists covering 200 professional teams around the world.
The 35 editors and reporters currently working for the Times sports desks will be retained. Some will be assigned to new sports-related beats elsewhere at the newspaper by the fall. There are no planned layoffs, the company said.
The sports section of the New York Times has been a source of corporate pride for decades as it delivered several Pulitzer Prize awards for the company and generated iconic columnists such as Red Smith, Dave Anderson and Arthur Daley.
But the proliferation of online sites and apps that provide instant information for sports fans has forced media companies with broad-based publications to reassess the amount of resources devoted to gathering sports information widely available elsewhere for free.
The Los Angeles Times announced Sunday it will no longer carry game coverage, box scores or listings in its print newspaper. The paper’s new sports section will have a magazine-style format with in-depth profiles, investigations, analysis and opinion columns. Data and listings will be available on the paper’s app and website.
The New York Times had made similar reductions in its print sports coverage in recent years. It no longer has a stand alone section.
Joe Kahn, the New York Times’s executive editor, and Monica Drake, a deputy managing editor, told employees that the integration of the Athletic is “an evolution in how we cover sports.”
“We plan to focus even more directly on distinctive, high-impact news and enterprise journalism about how sports intersect with money, power, culture, politics and society at large,” the editors told staffers in an email sent Monday morning. “At the same time, we will scale back the newsroom’s coverage of games, players, teams and leagues.”
The New York Times purchased the Athletic, a startup launched in 2016, as part of its strategy to reach a broader audience with digital products adjacent to the main news site. The site is part of a subscription bundle that provides recipes, consumer advice through the Wirecutter and games, including the wildly popular Wordle.
As a business, the Athletic has yet to turn a profit. It reported a loss of $7.8 million in the first quarter of this year. But the number of paying subscribers has grown to more than 3 million as of March 2023, from just over 1 million when it was acquired.