From national hero to drug-addled, bewigged zero: the Kremlin’s propaganda machine has turned against Wagner Group founder Yevgeny Prigozhin.

In a sensational report on state-run Rossiya-1’s “60 Minutes” program on Wednesday evening, the Kremlin’s propaganda attack dogs played footage of what they claimed was a raid of Prigozhin’s mansion and offices, showing cash, guns, drugs, a helicopter, multiple (Russian) passports — and a closet full of terrible wigs.

“The investigation is continuing,” said pundit Eduard Petrov at the top of the program, referring to the probe into the mutiny led by Prigozhin last month, during which the leader of the Wagner Group of mercenaries marched his men to within 200 kilometers of Moscow in a bid to oust the country’s military leadership. “In reality, no one planned to close this case,” he added.

It was an open declaration of war on Prigozhin, and came after Russian President Vladimir Putin and his aides issued improbable assurances that the criminal case into those who had organized the mutiny would be dropped if the warlord and his Wagnerites agreed to either disarm, sign contracts with the Russian defense ministry, or leave for Belarus. On Thursday morning, Belarusian President Alexander Lukashenko, who ostensibly negotiated the exile agreement with Prigozhin and Putin, told state media the warlord was not in the country.

“We need to figure out who was on whose side,” Petrov pronounced on “60 Minutes.” “Who was on the mutineers’ side? They should be punished and brought to criminal justice. So the nation understands that if a person acts against their government, they will be punished very, very harshly. Not ‘see you later, I’m going out.’”

“Tomes” of evidence is being combed over by Russian authorities, a gloating Petrov told the audience of the evening show. “Very soon, very very soon, we will hear what stage the criminal case is at.”

Cue: Footage — obtained from unnamed siloviki (a term used to describe members of the military or security services) — of Russia’s special forces raiding what Petrov described as Prigozhin’s “nest” — aka the offices of his now-shuttered Patriot Media company, and his palatial home.

“I believe the image of Yevgeny Prigozhin as a champion of the people was entirely created by Yevgeny Prigozhin’s well-fed media empire,” Petrov said contemptuously and seemingly unironically — never mind that Rossiya-1 itself portrayed Prigozhin as a hero mere weeks ago.

Remaking a murder

Until recently, the Kremlin’s propagandists painted Prigozhin, a 62-year-old one-time caterer and convicted felon, as a macho hero, a Russian Rambo decapitating traitors with sledgehammers on the front line.

Things got complicated when Prigozhin began publicly railing against Russia’s Defense Minister Sergei Shoigu and Chief of the General Staff Valery Gerasimov, ranting and raging to his growing cadre of devoted fans on social media.

Still, Prigozhin never criticized Putin, and Putin allowed Prigozhin to continue building his brand, so long as his men kept holding down the fort in the most brutal battles in the war on Ukraine. Then Prigozhin crossed the line by marching his men on Moscow.

Putin’s retribution was always going to be brutal — first, though, he’s destroying Prigozhin’s image and undermining his reputation.

Back to Wednesday night’s “60 Minutes.”

“Why did we forget about Prigozhin’s past?” an impassioned Petrov asked. “Everyone knew about it. Everyone talked about it. Spoke about the fact that he has been on trial twice. His criminal past.”

Showing footage of what he said was Prigozhin’s 600 million ruble (€6 million) mansion, Petrov crowed: “Let’s see how this champion of the truth lived — a twice-convicted champion — a champion who spoke about how everyone around him is stealing.

“Inside Yevgeny Prigozhin’s little house there’s currency lying around like this, in a box, held together by rubber bands,” Petrov continued. “Now let’s see the palace of the fighter of corruption and criminality, Yevgeny Prigozhin. Here’s his palace. Here’s his house. His daughter sometimes posts videos from here, by the way — and she’s not always in good condition.”

Then, the pièce de résistance of the video: a closet full of bad wigs.

“Oh!” exclaimed Petrov as the footage rolled. “This is a closet full of Yevgeny Prigozhin’s secrets — wigs! Why does he need wigs at his house?”

It wasn’t long until Telegram, the social media platform popular among Russians, was flooded with photos of Prigozhin in a variety of wigs and disguises. (Though intriguingly, the photos appeared to come from a Prigozhin-friendly account called “Release the Kraken,” which said it had sourced them from the Patriot Media archive.)