New photos offer a preview of the cafes ahead of their grand opening, when people are expected to rush to the pop-up shops so they can dine like life-size Barbie dolls.
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Julie Freeland, Mattel’s senior director of global location-based entertainment, explained that the pop-up shops were inspired by the movie, but took the help of many hands on deck.
“Bucket Listers and Mattel have been collaborating on the Cafe’s design for the past several months, with the build out of the cafe including its custom vignettes taking around several weeks to complete,” she said.
Staying true to the spirit of the Malibu Barbie, the team aspired for a menu that would earn the icon’s approval.
“The Malibu Barbie Cafe allows guests to experience the ultimate form of Barbie inspired dining,” she said.
“With nods to the nostalgia of Malibu Barbie throughout, every detail of the space and the menu will give guests a glimpse into what Barbie herself would dine on.
“Expect a beachy retro vibe throughout and a variety of dishes that are familiar, yet with updated and unexpected elements.”
Embracing the spirit of summer, the menu is thus designed with Barbie in mind.
“It’s fresh, fun, and delicious. [There’s] something for everyone,” said Freeland.
“Expect items like the Beach Burger, Pacific Paradise Rainbow Pancakes, The Golden Coast CALI-flower Bowl, and the West Coast Wave Salad to become instant fan favorites.”
Additional menu items include sofa floats and even ice cream sundaes.
While the cafe doesn’t contain any Easter eggs from the movie, it is a definite must-see for fans of the franchise.
“We are so pleased to have this story told by Greta Gerwig and Margot Robbie, especially at a time when Barbie has never been more relevant than she is today, connecting to society across all cultural touch points as the world has fun with Barbie fashion and lifestyle,” said Freeland.
The New York café opens on Wednesday and will welcome diners seven days a week through September 15 while the Chicago location will debut on June 7.
Reservations for the New York location can be made here or for Chicago here.
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