Anheuser-Busch has decided to shake up its marketing leadership after its Bud Light brand became, quite literally, a target for conservatives angered by a campaign featuring a transgender social media influencer. 

Alissa Heinerscheid, who oversaw Bud Light marketing, has taken a “leave of absence” and Todd Allen, vice president of global marketing for Budweiser, has been appointed, Beer Business Daily reported. 

Anheuser-Busch confirmed Allen’s new duties in a statement to USA TODAY: “We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.”

The moves, the statement said, “will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”