Fri. Nov 22nd, 2024
Occasional Digest - a story for you

As ramshackle and haphazard as they might seem sometimes, a professional sports club is a business and it’s a business that deals in a single commodity – hope.

Teams are out there selling hope and they’re selling it every minute of every day because if the fans buy hope they’ll buy tickets and merchandise and television subscriptions and memberships and everything else that’s on offer.

The club doesn’t have to sell the hope that they’ll win the competition or even make the grand final, because that’s only realistic for a couple of teams each year, they just have to sell the hope that some day things will be a little bit better than they are right now.

It can be something as small as the promise of maybe winning next week, because sometimes a club is so low that’s as big as their ambitions can be.

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