New York City rolled out a new phone line, the Abortion Access Hub, in November. The hub would be confidential and connect callers to abortion providers within the five boroughs. It would be funded with $1 million dollars and staffed 12 hours a day, six days a week, with bilingual staff.

In the coming months, the New York City Department of Health and Mental Hygiene began advertising the hub on multiple platforms and in multiple languages. But they also spent hundreds of thousands of dollars advertising the hub hundreds of miles away in three other states — Georgia, Florida and Texas.