History is cool.

That’s why the past is not even past, to paraphrase William Faulkner — it’s always on my radar. But even a SoCal history nerd like me doesn’t know it all, which is why I was happy to hear recently from Félix Gutiérrez. He’s a professor emeritus of journalism at USC Annenberg and perhaps the ultimate authority on Latino journalism in the United States, of the English-, Spanish- and Spanglish-language variety.

The profe reminded me that today is the 60th anniversary of a pioneering — but largely forgotten series — on L.A.’s Mexican American community by Ruben Salazar. He’s nowadays remembered as a crusading columnist killed by an L.A. County Sheriff’s Department tear gas canister shot at his head during the 1970 Chicano Moratorium in East Los Angeles.

But in 1963, Salazar was a reporter three years into his latest gig, with one of the few Latino bylines in The Times. He was already drawing attention for covering Mexican American issues in a thorough, sensitive way for a paper long acknowledged as one of the most anti-Mexican in the United States. At the beginning of 1962, Salazar covered the 1,800-mile frontera from Tijuana to Matamoros in a well-received six-part series.

A year later, he topped himself. On Feb. 24, 1963, the Sunday front-page headline read, “Spanish-Speaking Angelenos: A Culture in Search of a Name.” Over the next week, Salazar examined the Mexican American community around East Los Angeles and Boyle Heights (which he called the “Serape Belt”) at what seemed like a turning point for their place in Southern California.

“This is an attempt to trace where they came from, what they are and where they are going,” the series intro read.

The Times had attempted similar overviews in the past, to patronizing effect. But the genius of Salazar and this series is that his headlines and topics seem ripped from today’s headlines.

“Leader Calls Effort to Aid Mexican-Americans Failure.” “Mexican-Americans Lack Political Power.” “Mexican-Americans Succeeding.”

Salazar hailed what needed to be hailed, and was unsparing in what needed to be criticized. Of a failed effort to elect a Mexican American to replace outgoing Councilmember Edward Roybal, Salazar wrote, “The Mexican-American political ‘piñata’ often crumbles because they can often agree on the worth of Anglo politicians, but rarely on the worth of their own.”

Are your ears burning, Eastside politicos?

The Times revealed in a March 4, 1963, editorial that it hadn’t received so many letters about a series in months. “Our Mexican-American citizens emerge as human beings, stripped of myth and clothed in new dignity after Salazar’s honest examination,” it stated.

Most readers praised Salazar for expressing uncomfortable truths, like Carlos B. Gil of San Fernando, who wrote: “It is easy to crucify the political parties for our plight, the blame lies wholly on us individually and as a community.” Others, like Manuel Lopez of Los Angeles, accused Salazar of needlessly trashing Mexican Americans. He described Salazar’s stories as “outrageous,” “of poor journalistic vintage” and a “Cape Canaveral flop.”

Wow, reads just like my inbox every day!

You can read Salazar’s series in “Border Correspondent: Selected Writings, 1955-1970,” a 1995 collection of his greatest hits edited by UC Santa Barbara professor Mario T. Garcia. And you can read Salazar’s far-too-short run as a columnist in our online archives. Know your Southern California history!

And now, here’s what’s happening across California:

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L.A. STORIES

A child runs through the falling snow during a snowball fight in Yucaipa, Calif.

(Allen J. Schaben / Los Angeles Times)

Rare weather conditions are fueling California’s ‘major and unusual’ snow, blizzard warning. And the heavy stuff is supposed to fall today. Los Angeles Times

‘He brought us in closer’: The L.A. journey of Bishop O’Connell. I try not to plug my own columna when I write Essential California, but the life of the slain Catholic bishop touched millions of Southern Californians, as I learned on my 168-mile trip on Ash Wednesday. Los Angeles Times

Hollywood studios plan for a writers’ strike — even before negotiations have started. But will the strikebreakers wear an onion on their belt a la Abraham Simpson? Los Angeles Times

There is more to coffee culture in L.A. than you can ever imagine. I don’t drink coffee, but this is a great overview of the local scene. Los Angeles Times

POLITICS AND GOVERNMENT

Schiff, Porter in tight race to replace Sen. Feinstein, poll shows; others trail far behind. Commence the Democratic Party circular firing squad, while the California Republican Party clown car crashes into an electoral wall anew. Los Angeles Times

‘It’s a constant battle in terms of inclusion.’ A Q&A about Latino political power in L.A. with Fernando Guerra, a Highland Park boy who’s the longtime head for the Center for the Study of Los Angeles at Loyola Marymount University. Caló News

Temecula leaders are turning right as critics try to slam the brakes. Sorry, Dems, but Temecula’s always gonna Temecula, just like Huntington Beach will always HB. The Press-Enterprise

CRIME, COURTS AND POLICING

In a grisly case that D.A. Gascón said he ‘lost sleep’ over, teen suspect won’t be tried as adult. More fodder for the anti-Gascón crowd, even though the decision came from an L.A. Superior Court judge. Los Angeles Times

Harvey Weinstein is sentenced to 16 years in prison for Los Angeles rape. The Hollywood mogul, who is 70 and in poor health, is already serving a 23-year prison sentence in New York, where he was convicted in 2020 of sexually assaulting other women. Los Angeles Times

HEALTH AND THE ENVIRONMENT

Amid well-drilling and pumping, calls grow for stronger California water regulation. Activists are urging the state to intervene in five Central Valley areas where they say plans are inadequate to combat chronic overpumping. Los Angeles Times

Flooding frequently closes vital roadways like Indian Canyon Drive — but solutions are finally on the way. Because Palm Springs doesn’t mess around when it rains. Coachella Valley Independent

Are the feds risking endangered salmon for fries and potato chips? Tribal nations say the decision to reduce water flow on the Klamath River “has more to do with potatoes than it does fish.” High Country News

How Fresno County officials ignored water warnings and why taxpayers are paying the price. Thirty years ago, residents told local officials that a boutique subdivision near Friant Dam didn’t have enough water. What happens when the water eventually runs out? SJV Water

CALIFORNIA CULTURE

The art in America’s largest Catholic parish church. St. Charles Borromeo Church in Visalia opened in February and can hold 3,148 worshippers — but how does it look inside? Hyperallergic

This Bay Area marketplace led by immigrant moms offers a global model for incubating food businesses. Amid COVID-19, La Cocina Municipal Marketplace’s community support system kept business going strong in San Francisco’s Tenderloin District. Next City

The story behind that vintage ‘Rainbow Lodge’ billboard near Lake Tahoe. The free arm of the San Francisco Chronicle consistently has a great selection of weird, wonderfully written stories from Northern California, like this one. SFGATE

AND FINALLY

Today’s California landmark is from Kevin Lozaw, who wants to highlight the Smith Rafael Film Center in San Rafael.

The Rafael in March 2020.

(Kevin Lozaw)

Kevin writes:

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