Tiny Rebel’s limited edition ‘Primed’ IPA comes in almost identical packaging to the energy beverage.
5
5
Their 5.8% alcohol brew even has blue raspberry notes like the popular flavour flogged by KSI and Logan Paul.
Fans feared facing shop scraps to get their hands on the booze if youngsters mistake it for the real Prime being sold on eBay for huge profits.
One wrote: “Can’t wait to prise this out the hands of a small teenager in a packed supermarket.”
Another commented: “Can’t wait to see people throwing elbows for a can of this in Aldi.”
The ‘Cos Jan’s Bad Enough’ four pack, which sells online for £16, even includes a can of ‘Monstar’ – a hawaiian punch IPA styled like Monster Energy.
Drinkers also get a strawberry milkshake dupe of SlimFast, named TinyFast, and a peanut butter flapjack flavoured Hwyl, a Welsh nod to Huel.
Tiny Rebel, based in Newport, South Wales, is donating all profits towards helping its community fund reach £100k.
The brewery said of its new energy-inspired ales: “We are all into fitness and looking after yourself at Tiny Rebel and absolutely respect anyone who undertakes a health regime – but you don’t have to give up all the things you love to achieve your goals.”
Shoppers queued before dawn last Thursday after Aldi revealed it was stocking a limited supply of the £1.99 drink.
Tussles broke out between customers despite flavours being limited to one per person – after Asda originally only sold it.
Advertised as a “hydration drink”, Prime contains mostly water added with vitamins and minerals and has few calories with no added sugar.
It is also made up of coconut water but does not have any caffeine in it.
The drink’s popularity grew after YouTube stars Logan Paul and KSI promoted the drink around high-profile celebrity boxing bouts in the UK.
The duo came up with the idea for Prime Hydration after their final boxing match in 2019.
During a live stream, the pair said they wanted to “rival the biggest companies on earth” with their products – including “Pepsi, Coke, Gatorade and Powerade”.
The drinks are selling in 11 flavours – including blue raspberry, tropical punch and grape – but what you get very much depends on what’s still in stock at your nearest store.
A dessert shop in Glasgow even joined the hype by selling bottles of Prime imported from America for £10.
Tubbees Dessert Lab, in the city’s Paisley Rod West, are stocked up with the sports drink created and marketed by YouTube sensastions KSI and Logan Paul.
However, a nutritionist claimed it is “useless” as a sports drink and is the same as 10p ingredients found in health shops.
Prime boasts the drink will “help you refresh, replenish, and refuel” – but nutritionist Robert Hobson disagrees.
He told The Sun: “I’m really not sure what all the fuss is about.
“For around 10p a day you could just take a multivitamin and mineral supplement to get almost everything that is in this drink.
“The BCAA’s (Branched-chain amino acids) may help with sports recovery depending on what type of sport you are engaged in.
“However if you are already taking a protein shake or recovering after with a high protein meal then not sure what use the drink will be.”
5
5
5